Website Conversion Checklist: 24 Things to Check Before Adding More Traffic
Audit message clarity, calls to action, forms, proof, speed and measurement before assuming the site simply needs more visitors.
Message and intent
Can a first-time visitor tell what the page is about, who it is for and what to do next? Does the page match the promise that brought them there?
Calls to action
Is the primary CTA visible, specific and repeated only where appropriate? Do buttons lead to the expected destination?
Trust and friction
Are claims supportable? Are forms asking only for necessary information? Are pricing, requirements and next steps clear enough for the decision?
Measurement and maintenance
Do key actions fire analytics events? Are forms tested regularly? Is the site fast enough on mobile? Are plugins, links and templates maintained?
Editorial note: Product features, prices and plan terms can change. Verify purchase-critical details on the vendor’s current site before making a decision.