Landing Page vs Homepage: The Difference Is Intent
Use the right page type by understanding how a homepage supports exploration while a landing page focuses attention on one campaign outcome.
Homepage: orientation
A homepage needs to help several visitor types understand the site and find the right path. Navigation, categories and multiple calls to action can be appropriate.
Landing page: focus
A campaign landing page is narrower. Its job is to continue the promise made in an ad, email, social post or search result and move the visitor toward one dominant action.
Want to evaluate Thrive Suite?
If you want these conversion jobs inside one WordPress ecosystem, Thrive Suite is one option worth evaluating against your current stack.
View Thrive Suite →When to use each
Use a homepage for brand-level discovery. Use a landing page when the traffic source and desired next step are specific enough that extra navigation becomes a distraction.
Do not confuse minimal with persuasive
Removing navigation does not automatically improve conversion. The page still needs clear messaging, proof and enough information for the decision at hand.